Job Summary
Company Name
Godrej Appliances
Trade Marketing Manager - Kolkata
About the Business & Position Overview
Godrej Appliances is in the business of manufacturing and selling refrigerators, washing machines & air conditioners. The business is also diversified into selling of DVD players & microwave ovens. Godrej, the Most Preferred Brand in refrigerators, enjoys the trust of millions of consumers all over the country.
Job Profile
Key Responsibilities
- Canvasser Management
- Brand Visibility Management
- Event Management
- MIS Management

Job Description
- Brand Visibility Management:
- Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
- Identify cost effective OOH media for improving brand visibility

- Event Management:
- Prepare on-ground event calendar for the Branch
- Evaluate and recommend productive exhibitions, road-shows, melas etc.

- Modern Trade:
- Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state
- Responsible for driving promotion activities in key accounts

- Canvasser Management:
- Identify outlets for recruitment & placement of canvassers
- Track productivity-cost acquisition per appliance
- Impart training on product and selling skills

- MIS Management:
- Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting
- Analyze and report effectiveness of exhibitions, road-shows & melas.
- Canvasser productivity and cost effective analysis
- Monitor competitors- marketing activities & provide constant feedback to HO

Qualification Details
Essential Qualification: Graduation + MBA
Preferred Qualification: -
Experience Details
Essential Experience: 3 Yrs of relevant work experience
Preferred Experience: -
Special Skill
Essential : - Consumer understanding
- People Management
- Interpersonal Skills
- Communication Skills
- Planning & Organizing
- Creativity
- Innovation
- Conflict Handling

Preferred : -